Europe is where Global GSA Group was first established – in The Netherlands, back in 1995. It has since developed into an internationally active airline representative, reaching well beyond Europe’s borders and ranking among the world’s top 5 global GSAs. Yet, Global GSA Group’s presence in Europe is both its core strength and its favourite challenge.

“Europe is such a multifaceted continent. Our airlines face tough competition and a great deal of capacity in the market, which lead to low yields in comparison to other large and important regions,” says Ismail Durmaz, Chief Executive Officer of Global GSA Group. “On the other hand, there is huge cross-border potential, and it is easy to truck to other countries. Global GSA Group has been active in this market for almost 30 years, and we have every conceivable strategy in place to provide the optimum support to our airlines. Our steep and continuing growth curve is testimony to the fact that they work, too.”

“China Southern was our first airline partner in Europe. Now, we serve 52 airlines, here,” Ismail Durmaz explains. “And it is fascinating to see how the air cargo market is changing. CMA CGM Air Cargo is our most recent customer, bringing a whole new angle into the business.” Two key drivers ensure the group’s ongoing business success: the first is the right processes and digital tools. Global GSA Group recently partnered with CargoTech and deploys the latest in digital optimization and efficiency solutions.