Lufthansa Cargo has elevated its digital offering, which is now more intuitive, clearer and requires fewer clicks.

Lufthansa Cargo has significantly improved its digital booking experience with an optimized “eBooking” user interface. The streamlined process for standard shipments now allows customers to complete bookings in nearly half the time. With the added ability to save recent searches, bookings can be finalized in as little as 30 seconds. The platform also provides a clearer overview of routing options and includes useful features like relevant station information. Looking ahead, Lufthansa Cargo plans to integrate additional services, including CO₂ offsetting, further enhancing the customer experience.

The “eTracking” shipment tracking service has also been revamped and is expected to be available from the end of August: With a newly designed user interface, customers can track their freight shipments even more clearly and easily. In addition, the option of proactive email notifications along the transport chain and in the event of deviations from the original transport plan provides more transparency.

The new online experience was developed in close cooperation with the cargo airline's customers. Their feedback was specifically incorporated into the optimization of the booking steps – and also forms the basis for future developments. "Our new booking process delivers exactly what our customers wanted: fewer clicks, a clear overview, shorter processes and faster communication. It not only makes bookings easier, but also significantly more effective. And we are not stopping there: we are continuing to invest in innovation and focus specifically on AI to accelerate processes, increase transparency and improve service. This puts our customers at the center of everything we do – today and in the future," says Marcel Kling, Head of Digital Sales at Lufthansa Cargo.