LATAM Cargo closes Valentine's Day season with positive numbers, increasing by 16% the transportation of flowers from Colombia and Ecuador, compared to the Valentine's season in the previous year, exporting a total of 17,910 tons of this product.
The high demand for flowers triggered by the celebration of this day, prompted the LATAM Group's cargo unit to double the usual frequency of flights from these countries, thus more than doubling the number of tons of flowers transported regularly to the North American market.
To prepare for the growing demand that occurs during this season, LATAM Cargo focused its efforts on providing the air capacity and frequencies needed by its clients, complemented with new cold storage facilities to maintain the ideal temperature required for the flowers to reach their destination in optimal conditions. Along with this, the company increased its staffing in Miami, the main arrival station for these flowers, to ensure an agile and convenient delivery for its clients.
LATAM Cargo's International Commercial Director for South America, Claudio Torres said :
"In 2022 we increased our fleet to 16 freighter aircraft, in addition to increasing our cold storage capacity in Colombia, which this season allowed us to strengthen our offer and thus provide greater transportation capacity for this Valentine’s Day. These results are a reflection of our efforts and collaborative work with our customers to create robust solutions that allow us to continue supporting the growth of the flower industry in Colombia and Ecuador,".
More than 300 take-offs from Quito, Bogota and Medellin took place during the Valentine's Day season, from January 18th to February 8th, to transport the most representative flowers from these countries to North America, Europe and Oceania.